Location: Mumbai, ​India ​

Department: ​Marketing Team

Job ​Purpose

To bridge the gap ​between ​brand objectives ​and audience needs ​by crafting ​a ​high-impact New ​Media ​ecosystem. ​

Key Responsibilities

• Holistic Strategy ​Development: ​Ability to lead ​the ​entire ​process from new ​media strategy ​formulation ​to hands-on ​execution, ensuring ​alignment ​with the latest ​digital trends ​and audience behaviors. 
• Audience Intelligence: Conduct rigorous analysis of target demographic behaviors, consumption patterns, and sentiment to inform data-driven content strategies.
• Trend Synthesis: Monitor global digital shifts, emerging platforms, and technological advancements (e.g., AI integration, decentralized media) to maintain a first-mover advantage.
• End-to-End Campaign Management: Oversee the lifecycle of digital initiatives from conceptualization and asset production to deployment and real-time optimization.
• Platform Governance: Manage and refine the brand’s presence across all relevant social, professional, and emerging networks, ensuring adherence to rigorous brand guidelines.

Requirements

• 5+ years of experience in digital marketing management, with a demonstrable portfolio of high-performing new media campaigns. 
• Track record in managing youth-facing brands or entertainment IPs is highly preferred
• Passionate about fandom culture, music, and internet trends
• Skilled in tools like Meta Business Suite, YouTube Studio, Google Analytics

-----------------------------------------------------------------------------------------------------------

Our Recruitment Process

• Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment. 
• Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour. 
• Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances. 
• Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously. 

Win Together Program (Probation Period) 

• All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months. 
• This program is designed to support your successful integration and alignment with our company culture and performance standards. 
• Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment. 

HYBE INDIA's Commitment to Diversity 

• HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.